Friday, April 30, 2010

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Tuesday, March 30, 2010

David and Joe summit Takargo!

On March 12, 2010 the Sherpa Adventure Team of Joe Puryear and David Gottlieb successfully made the first ascent of the virgin peak Takargo (6,771 meters) via the East Face in the Rolwaling Himal of Nepal.
Read about the full ascent on our Climb Nepal Blog:

In addition to this accomplishment, the team also opened up what is possibly Nepal's biggest and best ice-climbing venue after discovering and climbing over a dozen frozen waterfalls in the Rolwaling Valley.  A full account of the ice climbing can be found here:

Takargo from the east: (Photo Joe Puryear)

David on the summit ridge of Takargo: Photo Joe Puryear)

Wednesday, February 3, 2010

2010 Takargo Expedition

The Sherpa Adventure Team of David Gottlieb and Joe Puryear is headed back into the Nepal Himalaya to attempt Takargo (6,771 meters). Takargo is a beautiful pyramidal unclimbed peak located in the remote Rolwaling Himal.

Follow the trip and track their progress on their Climb Nepal blog:

Friday, January 8, 2010

Outdoor Retailer Trade Show Winter Market 2010

We hope you'll visit with us at the Outdoor Retailer show in Salt Lake City, Utah, January 21-24th, 2010. We'll be in Booth #5000, by the Climber's Ranch. Make an appointment with your rep below, call us toll-free at 877.724.8735 or write to us at We look forward to seeing you!

Kurt Watkins - WA, AK, OR, MT, ID
425.822.0468 or

Bret and Kathleen Fishman - UT, CO, NM, WY
303.440.6557 or

Alpine Sports Marketing - CA, NV
Tom Lane
530.412.2648 or

John Clausen
530.386.0944 or

George T. Fearons - ME, VT, NH, CT, RI, MA
New England Multi Line
508.353.9684 or

Bill Bruner - KY, TN, NC, SC, GA, AL, MS, FL, VA
404.219.6048 or

Bill Cochrane - MI, IN, OH, Western PA
216.272.1504 or

John Gnerre - NY, MD, NJ, DE, Eastern PA
203.364.1625 or

Outdoor Performance Gear Distributors, Inc.
250.758.1002 or

Serap Jangbu Sherpa

We'd like to introduce our newest Sherpa Adventure Gear athlete and ambassador - Serap Jangbu Sherpa.

Serap is a dedicated alpinist who is well on his way to becoming the first Sherpa and Nepalese to climb all the fourteen summits higher than 8,000-meters! Only Broad Peak, Gasherbrum I and Nanga Parbat remain in his quest. Only 18 people can lay claim to this elite achievement of climbing all 14 peaks, a feat that requires incredible skill, perseverance and luck over decades of effort. The breadth of his experience goes well beyond the 8,000-ers as well - he has climbed over 35 peaks in the Himalaya! Serap, who is 40, quietly exemplifies that dedication, and we are proud that he has joined our small team who give true meaning to our motto 'tested by Sherpa, worn by everyone.' Welcome Serap!

Friday, October 2, 2009

Shepa Adventure Gear launches its Flagship Store in Kathmandu

On October 1st, 2009 Sherpa Adventure Gear's Flagship Store in Kathmandu, Nepal opened its doors to the public. We welcome you to come browse our full collection of high quality outdoor and expedition clothing inside Kathmandu's newest and largest outdoor retail establishment. The response from the local expat community, visitors, and local Nepalis alike has been very favorable and positive, "finally a world class outdoor store here in Kathmandu." In addition, we offer Nepal's largest selection of hardgoods, from sleeping bags, tents, backpacks, trekking gear, ice and rock climbing gear, and boots and shoes. Come get completely outfitted for your trek or expedition.

Inside the new store:

Also, we would like to welcome you to The Terrace, our Himalayan Guest House surrounded by the majesty of the Himalaya and an ancient culture of people who welcome visitors with open arms. It's central location in the chic part of town, overlooking the Palace grounds, is the ideal place to start an urban exploration - seeking hand-crafted art, museums, entertainment, nightlife, and the vibrance and beauty of the city itself. The Terrace offers all the plush comforts of an ultra modern retreat combined with the legendary hospitality of a Sherpa home. It sits peacefully next to a quiet residential neighborhood for a hint of ancient tradition. Conveniently sitting aloft the Sherpa Adventure Gear retail store, you can easily gear up before you venture out. Check us out on the web at

View from our 4th story balcony overlooking the palace grounds:

For a great article relating to the new store, check out here:

Tuesday, May 5, 2009

Our Sherpa Adventure Gear Flagship Store nears completion

The new Sherpa Adventure Gear Flagship Store continues to develop as most of the inside finished and the outside nearly ready to go.  With a projected opening in late June, the building should prove to be a beautiful addition to Durbar Marg in Kathmandu.  

The building will feature 4,500 square feet of retail space on two levels for both our soft goods and hard goods for climbing and trekking. It will also have our corporate offices, a bed and breakfast, an upstairs terrace restaurant (with a grand view of the mountains and the Royal Palace Museum) and coffee shop, parking garage, and our research and development center.

We'll post more updates with opening dates and more pictures as we get our new store ready to go!

Monday, May 4, 2009

SAG Athlete Nima Sherpa Wins Annapurna Mandala 300 km Trail Race

Sherpa Adventure Gear congratulates Nima Sherpa for winning the 2009 Annapurna Mandala Trail Race, a grueling 300-kilometer race that goes through the heart of the Annapurna Region in Nepal.  The race tops out at 5,416 meters over Thorong Pass and goes by 4,919-meter Lake Tilicho, the world's highest lake.  The 9 stage race took place from April 9 to April 17 and includes 17,000 meters of height gain and 16,000 meters of height loss.  Nima placed 1st in the women's division and 8th overall out of 36 people total.

Nima Sherpa is an experienced high-altitude, long-distance marathon racer with 12 major races under her belt, including the Everest Marathon, the Annapurna Mandala Trail, and The Ultimate Trail Race. She regularly places in the top four with several 1st and 2nd place finishes.

Good Job Nima!!!

Sherpa Adventure Team makes first peak ascent of Jobo Rinjang (6,778 meters) in the Kumbu Himal, Nepal

David Gottleib and Joe Puryear have made the first ascent of Jobo Rinjang (6,778 meters) via the direct south face, in the Khumbu Region of Nepal, climbing alpine style over 6 days (from April 20 to April 25), summiting on April 22nd.

Check out their Climb Nepal blog for a full account:

Upper right: Approaching the Lunag Massif, with Jobo Rinjang in the front.
Left: On the summit.
Photos courtesy Joseph Puryear.

Friday, April 3, 2009

Nepali Times Company of the Month

Sherpa Adventure Gear was name the April 2009 Nepali Times Company of the Month!

Friday, March 13, 2009

2009 Jobo Rinjang Expedition

The Sherpa Adventure Team of David Gottlieb and Joe Puryear is headed back into the Nepal Himalaya to attempt Jobo Rinjang (6,778 meters). Jobo Rinjang is a beautiful pyramidal unclimbed peak located near the Tibet/Nepal border just west of Cho Oyu and southwest of Nangpa La Pass.

Follow the trip on our Climb Nepal blog:

Sunday, February 15, 2009

Lakpa Rita Sherpa summits Kilimanjaro, completing the 7 Summits!

Congratulations Lakpa!!!

On February 13th, Lakpa Rita Sherpa became the first Sherpa to climb the Seven Summits (climbing the highest peak on each continent), by reaching the top of Mt. Kilimanjaro (5,895 meters) in Africa. Lakpa is our main climbing ambassador for Sherpa Adventure Gear and we are very proud of this outstanding accomplishment.

Joining Lakpa was our top alpinist Joe Puryear, who climbed with Lakpa and photographed and documeneted the trip. Check out the full details on Joe's Climb Africa Blog:

For an official press release of the climb:

Saturday, December 6, 2008

Outdoor Retailer Trade Show Winter Market 2009

Come see us at the Outdoor Retailer Winter Market - Booth #5000 in the Salt Palace Convention Center, Salt Lake City, Utah, January 22-25, 2009! Meet the owners Tashi Sherpa and his daughter and son Tsedo and Tsering as they introduce Sherpa Adventure Gear's newest line of top quality outdoor gear. Also, visit with famed Sherpa mountaineer Lhakpa Rita Sherpa, who last spring completed his 11th Everest summit and is now on track to be the first Sherpa to climb the Seven Summits! He will travel to Africa this February to climb Mt. Kilimanjaro to complete his quest. He will be joined by top alpinist Joe Puryear, who is just recently back from the Himalaya after climbing the major first peak ascent of Kang Nachugo in the Rolwaling Himal. Joe will also be at the show promoting Sherpa Adventure Gear's great new line of high-end climbing outerwear.
See you there.

Thursday, November 6, 2008

Announcing the new Sherpa Adventure Gear Flagship Store in Kathmandu, Nepal

The new Sherpa Adventure Gear Flagship Store is well on its way and we are very excited. Expected opening is in spring 2009. The building is massive and its location is awesome. I was extremely impressed with its thoughtful layout, open design, and ease of access. The building will feature 4,500 square feet of retail space on two levels for both our soft goods and hard goods for climbing and trekking. It will also have our corporate offices, a bed and breakfast, an upstairs terrace restaurant (with a grand view of the mountains) and coffee shop, parking garage, and a research and development space. Stayed tuned for more information as the project develops.

Wednesday, November 5, 2008

Sherpa Adventure Team makes first peak ascent of Kang Nachugo (6,735 meters) in the Rolwaling Himal, Nepal

David Gottlieb and Joe Puryear have had great success on making the first ascent of Kang Nachugo (6,735 meters) in the Rolwaling Himal of Nepal. The ascent was made over 5 days, summitting on October 17. Please visit their Climb Nepal blog for a full account:

David Gottlieb climbing on the first ascent of Kang Nachugo (Photo by Joseph Puryear)

Saturday, September 13, 2008

2008 Nepal Kang Nachugo Expedition

A Sherpa Adventure Gear team is heading into the Rolwaling Himal in Nepal to attempt the unclimbed peak Kang Nachugo (6,735 meters) on the Nepal/Tibet border. Follow team members Joe Puryear and David Gottlieb on their adventure at

Kang Nachugo:

Sunday, May 25, 2008

Lhakpa Rita and Chhewang Nima successfully summit Everest!

Sherpa Adventure Gear Lead Ambassador Lhakpa Rita Sherpa has summited Mt. Everest on May 24 at 7:00 a.m., successfully guiding clients with his Alpine Ascents expedition. This is Lhakpa's 11th ascent of the world's highest peak. Also with him was Sherpa Adventure Gear Athlete Chhewang Nima who has made his 16th! summit of Mt. Everest.

Congratulations Lhakpa and Chhewang from all of us at Sherpa Adventure Gear!

We'll be awaiting more news as they make their way down the mountain.

Photo of courtesy Lhakpa Rita Sherpa.

Monday, May 5, 2008

Two Seattle-Based Companies Team Up to Raise Awareness of, and Support for, the Underprivileged Sherpas of Nepal.

International climbing guide firm Alpine Ascents has contracted with Sherpa-Owned Outdoor Clothing Company Sherpa Adventure Gear to Outfit Their
Rainier Guides for the 2008 Climbing Season.

(Seattle, Wa – May, 2008) For the 2008 climbing season, all Alpine Ascents climbing guides on Mt. Rainier will be outfitted in clothing from Sherpa Adventure Gear. In addition, Sherpa Adventure Gear will be providing product to Alpine Ascents for use as client gifts. By doing this, the companies hope to create more awareness of the Sherpas themselves, as well as the Sherpa Adventure Gear (SAG) Brand, which donates a portion of all proceeds to Alpine Ascents non-profit Sherpa Education Fund.

Although climbers pay tens of thousands of dollars to climb peaks like Everest, and the Sherpa play a critical role in the success of most climbing teams, they rarely receive the type of notoriety and wages foreign guides are accustomed to. Many live in or near poverty, and their families and children suffer when a Sherpa guide is injured or killed on a climb. Currently, tourism accounts for approximately four percent of this desperately poor country's GDP.

Both companies have a long history of working to support the Sherpa people and raise their profile in the US in a variety of ways. In addition to running the Sherpa Education Fund, Alpine Ascents regularly takes climbing clients to the top of Everest and other peaks in Nepal (and worldwide) with the help of Sherpa guides.

Sherpa Adventure Gear was founded in 2002 by Tashi Sherpa, nephew of one of the Sherpas on Sir Edmund Hillary’s famed Everest climb, specifically as a way to help raise awareness for, and give back to, the unsung Sherpa heroes of Everest. In addition to donating a portion of proceeds to the Sherpa Education Fund, the company maintains offices and manufacturing in Nepal, purchases products directly from Sherpa artisans in Namche Bazaar, and supports a team of Sherpa Athletes and Product Ambassadors.

Alpine Ascents was founded in 1986 by Todd Burleson out of his love of traveling and climbing, and knack for guiding. Today, the Seattle-based company provides international guiding services to climb many of the toughest peaks in the world including the Seven Summits (the highest peaks on each of the seven continents) as well as their Alpine Ascents Mountaineering School. Their non-profit foundation raises funds for schooling Sherpa children from remote areas of Nepal, where access to education is extremely limited.

To learn more about these companies visit and For more information or to arrange an interview, contact Tashi Sherpa (SAG) at (425) 251-0760 or Gordon Janow (Alpine Ascents) at 206-378-1927.

Chhewang Nima Sherpa

Sherpa Adventure Gear signs on our new Brand Ambassador Chhewang Nima Sherpa!
Chhewang has climbed Everest an astounding 15 times and is currently on track to make another successful 16th summit this spring.
He is part of the 2008 Alpine Ascents Everest Expedition team which also includes Lhakpa Rita Sherpa our lead ambassador.

Photo by Joseph Puryear.

Thursday, February 28, 2008

Giving "Sherpa" a New Identity

By Tashi Sherpa of the New Business Age Magazine
Tuesday, 01 January 2008

Up until now the word ‘Sherpa’ has always evoked the image of a mountain community legendary for its skills in mountaineering. Tashi Sherpa however has taken the name further by using it in his brand of outdoor clothing and gear, Sherpa Adventure Gear.

Sherpa Adventure Gear, the US company that Tashi owns , has its roots in the early 1980s when Tashi owned a clothing factory in Kathmandu. In 1989, he migrated to the USA with his family shortly after selling his interests in the business.

Looking back, Tashi feels strongly that the local industry might have been served better had we collaborated with either Korean or Hong Kong manufacturers. Their technical expertise and guidance would have eased the initial learning curve and given it the right impetus. “But that does not take anything away from the tremendous contribution of Indian importers who after all were the ones to kick start garment exports in Nepal.” he adds.

Those days, there was limited opportunity for growth with factories working mainly on overflow business. Profits were minimal and no creative control existed. Still, he invested and learned about product design and development, experimented with line systems when it was unusual for factory owners to venture too much out of their comfort zone. This led to orders from overseas retailers and really built the foundation for his eventual business model. It gave him the confidence to venture into direct business with retail chains. However, the end of the 1980s showed the first signs of an inevitable decline in garment exports from Nepal. While the other countries were opening up with better facilities and cost competitive advantages, Nepal’s inherent challenges of being landlocked and higher costs of production, would mean drastic cuts and slowdowns in the immediate future. “We were competing with ourselves on price. The same customer who bought an article from us for $ 10 would ask to reduce it to $ 7 because Bangladesh was ready to provide it for $ 6. It appeared there was no end to this sort of price cutting and that was a slippery slope,” he recalls. It did not help also that the quota regime was soon coming to an end and there would be no need for anyone to buy garments from Nepal.

So, in 1989, he moved with his family to Seattle, Washington. There, he once again started his import business from scratch right in the middle of the worst US recession, because, as he puts it, that was what he knew best and at the age of 36 it was not possible to start a career in a new field. In the early days, his fledgling company imported merchandise in small lots from Nepal and other neighboring countries. Now 19 years later, that business, under the name Duo-Wear has successfully managed to fill in the large private label volume needs of specialty stores and distributors as a producer and supplier of sportswear. He stresses that creative sourcing, pricing and cost efficient delivery are key drivers for this market.

Four years ago, he established Sherpa Adventure Gear, which was inspired by a simple idea. He is grateful for Duo Wear’s success, since this allowed him to leverage its resources into supporting the creation and growth of his current brainchild.

During all these years Tashi kept his connection with Nepal. His Nepal office, initially run by a few key personnel, is growing every day, all involved deeply in product development, preseason sampling and sourcing. He considers it a matter of great pride that initial production patterns are all prepared and sent from his Nepal office to vendors in China, Hong Kong and Korea. This system continues today, with quality control and technical details still being supervised and finalized from here. A design and merchandising team in the US oversees creation of new seasonal lines. International sales and marketing is managed by his daughter, Tsedo Sherpa, who is now Vice President. An experienced sales team covers the entire US along with distributors in Europe, Asia, North and South America.

To the question of how doing garment business in USA is, “Very tough,” responds Tashi. “The prices of mass merchandise are so low. In fact, the US is perhaps the cheapest market in the whole world. You can often buy garments in the US cheaper than in Nepal. Where else can you buy a big flat screen TV for $ 375?” he asks. The conclusion is that to be successful in the US in manufacturing, one has to have tremendous resources and resilience. One needs to create a niche and work at it.

The story of Sherpa Adventure Gear started in May 2003, when Tashi was walking down the streets of Manhattan, New York. He suddenly saw the picture of his uncle Ang Gyalzen Sherpa staring at him from the cover of a magazine’s issue commemorating the 50th anniversary of the first ascent on Mt. Everest. Now at the age of 90, Ang Gyalzen is the only surviving Sherpa member of the celebrated expedition that put Sir Edmund Hillary and Tenzing Norgay on top of the world’s highest peak in 1953.

He was deeply saddened to read about the unsung Sherpa heroes who, in spite of their brave feats, spend their lives without the glamour and economic success enjoyed by Western climbers. These very climbers would never have been able to reach the summit of Everest without a Sherpa by their side.

After reading that magazine story, he felt the urge to do something for the Sherpas and tell their story to the world. Thus grew the idea of setting up Sherpa Adventure Gear, a company that would produce high quality climbing gear and clothing, tested and endorsed by world famous Sherpa mountaineers. In return they receive royalties based on sales.

“We started this without any concrete business plan,” he recalls though he does not recommend it to any budding entrepreneur. It was just sheer faith in the brand’s message. Over the past four years, it is paying off, he says. Explaining it, he adds: “I believe in the Toyota Way which says you have to learn by doing it yourself and making mistakes in the process. Continuous improvement is the only way.”

Tashi is happy with the way the brand and its story has resonated among customers everywhere. It is already being distributed in more than 10 countries such as the USA, UK, Austria, Scandinavia, Switzerland, Germany, Canada, Taiwan, New Zealand and, most recently, Colombia. The growth in the business in the last couple of years has necessitated more capital investment for him. The plan is to invite like minded investors through private placements in the near future. The goal is to increase brand awareness for Sherpa Adventure Gear and establish a strong global footprint through distributors and company owned retail outlets in major cities. Two of his closest friends are the first outside investors in the company

Sherpa Adventure Gear believes in a win-win business philosophy by selling a superlative product to people who love the outdoors. Out of the sales, royalty is paid to the Sherpa brand ambassadors and a contribution is made to Sherpa Education fund from where scholarships are provided for poor Sherpa children.

One of the current goals is to increase sourcing from Nepal for Sherpa Adventure Gear. The idea that Nepal is only a source of cheap products is no longer true, at least for the Sherpa brand. “But this is only a plan right now. It may change if the situation in the country turns unfavorable again. Of course, the hope is that the climate for investment turns stable,” he clarifies. One has to have a plan in writing but must also be flexible enough to change as the situation demands.

“And this is the model that the Nepali export industry has to go for,” says Tashi. “Harping on the same old demand of subsidies and duty free entry for Nepali products is not going to get this industry anywhere. We have to do something that makes our inherent cost strictures and price challenges irrelevant and that can be done by creating a ‘blue ocean niche’,” he adds. Sherpa Adventure Gear products are not cheap because it competes with the best outdoor brands in the world. Its world class catalogues, which are printed twice a year, play a tremendous role in showcasing not only its gear but also the unique beauty and culture of the Sherpa landscape. Price is not the issue for this eponymous brand.

What about the complaint that Nepali workers are not so productive? Tashi does not agree. Their skills are on multiple levels and all it takes is a firm belief in the human spirit, be they Nepali or Chinese. Constant training, empowerment of the individual and believing in their ability, regularly teaching them new ideas, encouraging them and walking the floor, listening to their voice and winning their trust – these are the keys to success, he says. It is just not about fair wages alone. Nepal has a pool of skilled workers, versatile and very sharp in understanding what is needed,” he believes. “It is a rare skill these days to be able to sew complete garments and that is what our people here do. We just don’t sew clothing. Our people proudly make gear that perform in all weather conditions and which are as good as the best outdoor brands out there. This is a global brand and they help make it happen. They are our best kept secret and a tremendous asset for the company.”

Photo of Tsedo Sherpa and Tashi Sherpa by Joseph Puryear.